Gladys

Gladys Cheng is the VP of Sales at Capture, spearheading the scaling of the company’s sales team and revenue operations. With a dynamic background in business development and entrepreneurship, Gladys has held key roles at AutoMate and Hero Plus, as well as at Markato, where she was a founding team member in the APAC region. During her tenure at Markato, she successfully drove significant gross merchandise value by managing top-tier accounts and optimizing SME sales pipelines.

Since taking on the role of VP of Sales in March 2025, Gladys has been focused on establishing robust accountability frameworks and coaching frameworks for long-term growth. She oversees end-to-end sales execution, from pipeline generation to enterprise deal structuring, and has been pivotal in designing scalable sales playbooks and CRM workflows to standardize prospecting and forecasting aligned with company OKRs.

Gladys’s entrepreneurial spirit was forged early in her career when she co-founded Yolo Hotpot during the COVID-19 lockdown. She successfully scaled operations from launch to over 200 daily orders in just two months, earning the Business Innovator’s Most Innovative Enterprise Award. Today, she brings that same agility and "zero-to-one" building mentality to her corporate leadership, driving expansion and strategic partnerships.

• 2025 – Present – VP of Sales, Capture
• 2023 – 2025 – Business Development Lead, Markato
• 2021– 2023 – Partnership and Business Development Lead, AutoMate
• 2021 – Business Development Executive, Hero Plus
• 2019 – 2021 – Co-founder, Yolo Hotpot

• Sales strategy & team scaling
• Go-to-Market (GTM) strategy
• Strategic partnerships & negotiation
• B2B wholesale & retail commerce
• CRM workflow optimisation

• Hong Kong Baptist University – Bachelor of Business Administration (Hons) - Marketing